According to Record Union, 73% of independent musicians suffer from mental illness, with fear of failure, loneliness and fi nancial instability contributing as major factors. The panel also included mental health experts, journalist Bill Brewster and Pete Tong, delving deep into how the industry can keep artists safe. This is a wake-up call.”Īt this year’s International Music Summit, Tim Bergling’s father, Klas Bergling, participated in an hour-long roundtable discussion about mental health in the music industry, joined by artists like Professor Green, Luciano and Sasha - who have previously spoken about their struggles with mental health. “We weren’t supposed to die chasing the dream. “Tim was not made for the business machine he found himself in he was a sensitive guy who loved his fans but shunned the spotlight,” his family said following his death. If there is a silver lining in this tragedy, it’s that Avicii’s death has forced the industry to grapple with how to prevent incidents like this from ever happening again. “His death puts the spotlight firmly back on our industry,” Pete Tong said in 2018. Ultimately, Bergling was pushed into retirement in 2016, at just 26 years old. But as many suspected, and eventually confirmed following his death, Avicii, real name Tim Bergling, was struggling. Despite his adoration, fame and fortune, Bergling’s drive as an “overachieving perfectionist who travelled and worked hard”, as his family described him, led to serious physical and mental health issues. “He could not go on any longer,” his family announced at the time about a man who, from the outside, had everything a young musician could dream of. All rights reserved.A year after the death of Avicii, and his suicide continues to stand as a symbol for the failings of the electronic music industry to protect its greatest asset - the mental health of its artists and employees. The world learned in horror that the 28-year-old Swedish DJ and producer had taken his own life in Oman on 20 April 2018. Twitter users showed strong interest in news about Avicii's death and Avicii's suicide, but less so in the suicide method, and showed distinct tweeting behaviours based on the different revelations.Īvicii Celebrity Content analysis Social media Suicide Twitter.Ĭopyright © 2018 Elsevier B.V. Tweeting about the suicide method was infrequent, but twitter users who covered the method had more followers that users who did not (D = 0.1675, p < 10 -6 t = 19.87, p < 10 -6), and a noteworthy number of users had considerable exposure to the suicide method. Subsequent revelations were associated with smaller peaks with mainly negative emotional content after Avicii's death was revealed as a suicide (χ² = 33.2, p < 10 -6 and after news about the suicide method (χ² = 274.93, p < 10 -6). We constructed reply networks from the dataset, analysing three networks corresponding to the major news events about Avicii's death.Īvicii's suicide sparked immediate strong interest with both positive (χ² = 781.06, p < 10 -6) and negative emotional expressions (χ² = 1518.5, p < 10 -6) in comparison to baseline levels. We also processed the text of tweets to detect tweets mentioning the suicide method, and we retrieved the list of followers of users who tweeted about the method. We processed English tweets mentioning Avicii with the Linguistic Inquiry and Word Count (LIWC) to quantify the frequency of affects and related linguistic signals. Furthermore, we recorded tweets including suicide in 124 languages before Avicii's death (N = 5,939,107). We compared that data with a dataset of random tweets. Using the Twitter Application Programming Interface (API), we recorded public tweets mentioning Avicii from the day when his death was reported (N = 2,865,292). Media recommendations for suicide reporting are recommended to prevent imitative suicide but little is known about social media reactions to different revelations about celebrity suicide.
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